Marketing 2016 18th Edition Textbook
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Pride and Ferrell's MARKETING 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation. This popular, proven book helps readers develop the knowledge and decision-making skills they need to succeed in today's competitive business environment. MARKETING 2016 delivers in-depth coverage of fundamental marketing concepts and strategies, along with practical applications and real-world examples, including up-to-date material on social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship, and marketing in times of transition. The current edition also features a new chapter on managing services and branding, a new section exploring the importance and uses of Big Data, updated chapter objectives, and access to new "Ask a Marketer" videos to introduce key concepts. Perfect for readers of all backgrounds and interest levels, MARKETING 2016 is an essential resource for career success.
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Advantages of Ebooks:ξMany people that have the perception that a digital book can only be read on a Kindle or other form of ebook reader. This is NOT TRUE. Save yourself hundreds of dollars by switching to the digital world. We can show you how!ξ Mobility, space, convenience, saving time & money, and ease-of-use.ξ Save yourself huge amounts of time and MONEY.ξ No shipping costs & next to no wait time.ξ Ability to adjust the font size for any eyes, add notes, bookmarks or highlight.ξ Jump back and forth between chapters or the glossary.ξ You will wish you had switched sooner! ξMarketing 2016 18th Editionξcan be read on ANY device.ξ